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Pacific Islands Development Program, East-West Center

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Pure Pacifika Samoa Reportedly Into Receivership
Parent company Reef Group already placed in receivership

By Lanuola Tupufia

APIA, Samoa (Samoa Observer, Dec. 3, 2012) – Pure Pacifika Samoa Ltd has gone into receivership - in New Zealand at least - according to information obtained by the Sunday Samoan.

Under a ‘Notice of Appointment of Receivers’ published by the New Zealand Herald on Wednesday 28 November 2012, Pure Pacifika Samoa Ltd is listed among the companies going into receivership.

Others include Reef Group Limited, Motu Shipping Limited, Reef Group Finance and a host of other Reef-related companies including another outfit called "Pure Pacifika Ltd."

The notice says that "Colin McCloy and David Bridgman of Pricewaterhouse Coopers were appointed jointly and severally as receivers of the Companies on 26 November 2012 under the terms of various security agreements."

It adds that "the property in receivership is all of the Companies' undertakings, property and assets."

Repeated attempts to obtain a comment from the Manager of Pure Pacifika Ltd in Samoa, Masuisui Jr. Pereira in relation to the notice on the New Zealand Herald were unsuccessful.

Another known advocate for Pure Pacifika in Samoa, La’auli Leuatea Polataiva’o was not immediately available for an interview. When the Sunday Samoan contacted his office for a comment, his secretary said he was busy in a meeting and that he would return the call. At press time yesterday, he hadn’t.

Earlier this week, however, Masuisui assured that there was nothing to worry about.

"As far as we are concerned it’s business as usual," he said.

Masuisui’s opinion was sought following reports that shipping company, Reef Group, which set up Pure Pacifika, has been placed in receivership.

Pure Pacifika was established by the Reef Group to supply huge volumes of Samoan organic nonu juice to China and other overseas markets.

Asked if the latest development with the Reef Group will affect Pure Pacifika in any way, Masuisui was reassuring: "No, not at all. We are basically still doing business as usual. We are operating as it is."

Masuisui said Pure Pacifika sent a shipment of nonu to Japan last month.

"We had five thousand liters of nonu exported last month to Japan and earlier this month, it was close to 5,000 liters of nonu," he said. "So it’s still business for us."

On Wednesday, Colin McCloy announced that he had been appointed to handle the receivership of Reef Group and its "associated entities."

"We are committed to doing the best we can for the future of the Reef Group, its shipping business and services provided in the South Pacific," McCloy said.

"We will work diligently with relevant parties on the possible business and assets sale of the Reef Group (in receivership).

"Yet, in the meantime, it will be business as usual for its employees and contractors across the region."

Reef Group is 89 percent owned by Phillip McNicholl and Darrin Johannink, both of Auckland, alongside other private minority shareholders including All Black great, La’auli Michael Jones.

The business was formed in 1967 "from a small office on a South Auckland wharf" when it offered a shipping service between New Zealand and Fiji, according to its website. Reef's shipping services currently service Fiji, New Caledonia, Vanuatu, Samoa, Tonga, American Samoa, Cook Islands, Niue, Tuvalu and Kiribati. Reef Group’s major creditors are ANZ and UDC Finance.

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